Before I worked on the Special Olympics tie-up with P&G in Singapore, I didn’t know anything about it. I even thought it was linked to the Olympics. After organizing Special Olympics tie-up as trade marketing in 2011 as #pgemp, and then executing it in trade with Fairprice in 2013, I find Special Olympics a really meaningful organization, dedicated to providing sports training for persons with intellectual disabilities, giving them opportunities to develop physical fitness, self-esteem and confidence, and become productive and respected members of society. I had the opportunity to meet some of the athletes and their mums earlier this year in May when we launched the Special Olympics event with Fairprice.
It was very touching to see how the athletes have becomes beautiful, confident individuals through sports. And how their mums are so proud of them 🙂
Anyway, got news today that ESPN and Walt Disney will be tying with Special Olympics globally! Glad as Im sure this will surely raise awareness and funding/resources needed to help these special athletes!! Way to go!
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September 16, 2013
| ESPN Teams Up with Special Olympics for Unified Sports! |
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The Walt Disney Company, ESPN and Special Olympics announced a two-year global initiative that will leverage the power of sports to promote an environment of social inclusion and acceptance, by uniting people with and without intellectual disabilities through the Special Olympics Unified Sports program. As global presenting sponsor of Special Olympics Unified Sports, Disney and ESPN will support the initiative with a multi-million dollar financial and in-kind investment, to help Special Olympics’ 2015 goal of registering one million Unified Sports participants, including athletes (individuals with intellectual disabilities), teammates (individuals without intellectual disabilities) and coaches. Part of the new funds will be directed to Special Olympics Programs around the world to help grow Unified Sports initiatives, as well as to enhance Special Olympics Unified Sports branding and marketing initiatives to increase awareness of the program. These include Special Olympics Bharat (top pic) in Asia Pacific, with three countries (Argentina, Brazil, and Mexico) and four US states (Connecticut, central Florida, southern California/greater Los Angeles and Seattle). |
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