Before I worked on the Special Olympics tie-up with P&G in Singapore, I didn’t know anything about it. I even thought it was linked to the Olympics.  After organizing Special Olympics tie-up as trade marketing in 2011 as #pgemp, and then executing it in trade with Fairprice in 2013,  I find Special Olympics a really meaningful organization, dedicated to providing sports training for persons with intellectual disabilities, giving them opportunities to develop physical fitness, self-esteem and confidence, and become productive and respected members of society. I had the opportunity to meet some of the athletes and their mums earlier this year in May when we launched the Special Olympics event with Fairprice. It was very touching to see how the athletes have becomes beautiful, confident individuals through sports. And how their mums are so proud of them 🙂 Anyway, got news today that ESPN and Walt Disney will be tying with Special Olympics globally! Glad as Im sure this will surely raise awareness and funding/resources needed to help these special athletes!! Way to go! —- September …